whO & What Is

Apex Media Works?

Colin Woods
Founder & Creative Director, Apex Media Works

I’m a multidisciplinary creative working across photography, videography, creative direction, and design. Through Apex Media Works, I’ve partnered with brands like McDonald’s, Hyatt, the Calgary Stampede, and the CFL, creating content that blends cinematic visuals with real-world impact. Whether I’m capturing the energy of a packed stadium or the precision of a product shoot, I focus on telling stories that feel immersive and intentional.

My creative journey started in the countryside of Nova Scotia, where I’d explore 14 acres of family land with a disposable camera in hand. I didn’t know it then, but those early moments of curiosity would shape how I see the world today. Years later, I bought my first DSLR to document a trip to Japan. That trip never happened, but the camera never left my hands. What started as a personal project quickly became a professional pursuit.

When the world slowed down, I leaned in. I used the time to study, shoot, and develop a visual style rooted in mood, motion, and meaning. I upgraded my gear, refined my craft, and built Apex Media Works from the ground up.

Today, I bring a creative’s mind, a filmmaker’s instinct, and a photographer’s eye to every project. I’ve covered major sporting events, consulted creative campaigns, and produced content that lives across digital and print. My work is driven by a love for storytelling and a commitment to helping brands and organizations connect with their audience in a meaningful way.

Apex Media Works is more than a creative studio. It’s a collaborative think tank built on experience, curiosity, and craft. Whether I’m behind the camera, shaping a concept, or directing a shoot, I’m always looking for the next story worth telling — and the best way to tell it.